Star Trek cereal

In the latest wave of Kellogg's' Star Trek promotions there is now not only cereal with Star Trek stuff all over the boxes, but a dedicated (limited edition) Star Trek cereal, which according to TrekMovie is a "sweetened oat ceral with marshmallows shaped like the Starfleet logo". TrekMovie also found that flickr user Berry Market has posted some pictures of the box.

I am most amused that this cereal is, according to the box, only available in theatres *smirk*